Editorial design
Creating the complete design concepts for Irelands best selling Food Magazine, with almost 60% of the Food Magazine market in Ireland. Also sold in the UK and online.
Ideating with our team of Editors, Food Stylists and Photographers to create this beautiful, accessible and visually appealing food magazine each month, from planning the Cover, through to creating a cohesive theme for each issue.
Editorial design for SYSCO
I have worked closely with Sysco Ireland, part of Sysco, the world’s global foodservice leader. Sysco Ireland is the largest food business on the island of Ireland.
Working as Art Director on many of their publications, website, and Social Media projects.
Examples here show the ideas created for the Christmas issue for the their Sales brochure. Creating all the design concepts, through look & feel, typography style, colour themes, to layout and design elements. I continued to oversee the completion of the project to ensure all design concepts were adhered to, by the designers, throughout the project.
CLASSIC DRINKS
Working as Art Director on the rebrand of Classic Drinks, one of Irelands largest drinks companies, supplying wines, spirits and beers to the hospitality industry. Their rebrand included creating a complete Brand Identity Guidelines, redesigning all their Sales collateral, including Sales Brochure, Presentation Folders, Tasting Notes Booklet and also creating guidelines for the design and implementation of their Social Media promotional material.
Working also on elements of the redesign of their website, including working closely with the Photographer to create a vibrant and modern 'Meet the team' page, creating an imaginative colour palette for the backgrounds for each headshot.
Magazine Design
Double page spread.
Computer Arts Magazine Re-design
Computer Arts Magazine Cover and double page spread of Tutorial Pages re-design.
O'Connell's Butchers Duck and Boar Packaging
Created using Photoshop and Illiustrator.
